Women's Fashion - 1940s

1940s 

Even though clothes rationing was introduced in 1941 woman still 'kept up their appearance' and continued looking their best. However it was not fashionable to be seen wearing over the top clothes and Makeup and hairstyles importance increased. The number of men and women wearing uniforms also increased during wartime.The make do and mend campaign was a massive part of fashion in the 1940s and made homesewers more experimental and creative with fabric. 

Woman in the 1940s aimed to create the hour glass silhouette. They would use shoulder pads, tops that nipped in at the waist and an a-line skirt that came down to the knee.

Joan Crawford 1940s

http://www.marieclaire.co.uk/blogs/544203/1940s-fashion-the-decade-captured-in-40-incredible-pictures.html

Rita Hayworth 1940

http://www.marieclaire.co.uk/blogs/544203/1940s-fashion-the-decade-captured-in-40-incredible-pictures.html

Rita Hayworth 1946

http://www.marieclaire.co.uk/blogs/544203/1940s-fashion-the-decade-captured-in-40-incredible-pictures.html

1940s Day Fashion

http://www.vintagedancer.com/1940s/what-did-women-wear-in-the-1940s/

Fashion in 1948

http://www.retrowaste.com/1940s/fashion-in-the-1940s/

Gowns designed by Charles James, 1946

Vintage Fashion:collecting and wearing designer classics

Foreword by Zandra Rhodes

Designed by Claire McCardell, 1946

Vintage Fashion: collecting and wearing designer classics

Foreword by Zandra Rhodes

1948 Dior outfit illustration

by Jacques Demachy

100 years of fashion by Cally Blackman

1944 Rationing book, cover of Women's Own

100 Years of Fashion by Cally Blackman

1944 Parisian women wearing scarf hats

100 Years of Fashion by Cally Blackman

1942 USA Women's Army Auxiliary Corps model uniforms

100 Years of Fashion by Cally Blackman

1941 Wartime underwear, Signal magazine

100 Years of Fashion by Cally Blackman

1947 Advertisment for Max Factor

100 Years of Fashion by Cally Blackman

Singers in 1940s

Frank Sinatra

http://www.sinatra.com/

Glenn Miller

http://www.glennmiller.com/about/photo/index.htm

Billie Holiday

http://www.billieholiday.com/

The Andrew Sisters

Movie stars

John Wayne

http://www.ranker.com/list/1940s-movie-stars/ranker-film

Ingrid Bergman

http://www.ranker.com/list/1940s-movie-stars/ranker-film

Cary Grant

http://www.ranker.com/list/1940s-movie-stars/ranker-film

Katherine Hepburn

http://www.ranker.com/list/1940s-movie-stars/ranker-film

Gregory Peck

http://www.ranker.com/list/1940s-movie-stars/ranker-film

Fashion Photography

Photographer Gordon Park

Swedish Model Frida Gustavsson styled in 40s fashion for Elle Sweden magazine.