1940s
Even though clothes rationing was introduced in 1941 woman still 'kept up their appearance' and continued looking their best. However it was not fashionable to be seen wearing over the top clothes and Makeup and hairstyles importance increased. The number of men and women wearing uniforms also increased during wartime.The make do and mend campaign was a massive part of fashion in the 1940s and made homesewers more experimental and creative with fabric.
Woman in the 1940s aimed to create the hour glass silhouette. They would use shoulder pads, tops that nipped in at the waist and an a-line skirt that came down to the knee.
Joan Crawford 1940s
http://www.marieclaire.co.uk/blogs/544203/1940s-fashion-the-decade-captured-in-40-incredible-pictures.html
Rita Hayworth 1940
http://www.marieclaire.co.uk/blogs/544203/1940s-fashion-the-decade-captured-in-40-incredible-pictures.html
Rita Hayworth 1946
http://www.marieclaire.co.uk/blogs/544203/1940s-fashion-the-decade-captured-in-40-incredible-pictures.html
1940s Day Fashion
http://www.vintagedancer.com/1940s/what-did-women-wear-in-the-1940s/
Fashion in 1948
http://www.retrowaste.com/1940s/fashion-in-the-1940s/
Gowns designed by Charles James, 1946
Vintage Fashion:collecting and wearing designer classics
Foreword by Zandra Rhodes
Designed by Claire McCardell, 1946
Vintage Fashion: collecting and wearing designer classics
Foreword by Zandra Rhodes
1948 Dior outfit illustration
by Jacques Demachy
100 years of fashion by Cally Blackman
1944 Rationing book, cover of Women's Own
100 Years of Fashion by Cally Blackman
1944 Parisian women wearing scarf hats
100 Years of Fashion by Cally Blackman
1942 USA Women's Army Auxiliary Corps model uniforms
100 Years of Fashion by Cally Blackman
1941 Wartime underwear, Signal magazine
100 Years of Fashion by Cally Blackman
1947 Advertisment for Max Factor
100 Years of Fashion by Cally Blackman
Singers in 1940s
Frank Sinatra
http://www.sinatra.com/
Glenn Miller
http://www.glennmiller.com/about/photo/index.htm
Billie Holiday
http://www.billieholiday.com/
The Andrew Sisters
Movie stars
John Wayne
http://www.ranker.com/list/1940s-movie-stars/ranker-film
Ingrid Bergman
http://www.ranker.com/list/1940s-movie-stars/ranker-film
Cary Grant
http://www.ranker.com/list/1940s-movie-stars/ranker-film
Katherine Hepburn
http://www.ranker.com/list/1940s-movie-stars/ranker-film
Gregory Peck
http://www.ranker.com/list/1940s-movie-stars/ranker-film
Fashion Photography
Photographer Gordon Park
Swedish Model Frida Gustavsson styled in 40s fashion for Elle Sweden magazine.
